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PRIVACY POLICY
Updated on 09.22.2010

Your privacy is important to us. To help you understand how we protect your privacy, we have enacted a policy that defines our online information practices. Our Privacy Policy is available on our homepage and at every point where personally identifiable information may be requested.

This website (the "Site") is operated by CARACOOM. The Privacy Policy that follows describes CARACOOM's collection, use and disclosure of information practices in connection with the Site. This Policy applies to the national version of the Site, located at www.caracoom.com, as well as to any versions of the Site that CARACOOM co-brands or private labels with its media affiliates and other partners (collectively "Affiliates"). For example, you may have arrived at a co-branded version of the Site from an Affiliate's website, in which case, that Affiliate will be clearly identified at the top of the home page of this Site. In this Policy, CARACOOM refers to those versions of the Site as "Affiliate Versions". Please be aware that an Affiliate Version is customized by CARACOOM for the Affiliate, with whom CARACOOM may share any information you submit through this Site, as described below. During your visit to any Affiliate Version, the Affiliate may independently collect other information from you.

This Policy does not describe CARACOOM's collection, use and disclosure of information through means other than this Site (e.g., off-line) or the collection, use and disclosure practices of any Affiliate or other third party. For information on the privacy policy applicable to an Affiliate's information collection, use and disclosure practices, please review the privacy policy on the applicable Affiliate's website. Also, please note that this Site contains links to other websites. CARACOOM and its Affiliates are not responsible for the websites, content, or privacy practices of any third party. By using this Site, you acknowledge that you have read this Policy and agree to the CARACOOM terms of service.

Your Consent

By using our website, you consent to the collection and use of your personal information by CARACOOM. This Policy explains what personally identifiable information may be collected. We have established a procedure for handling claims if you believe that your personal information has been improperly used by us or obtained against your permission or knowledge. That procedure is also described in this Policy. It must be followed if you have any such claims.

Information we collect

Personal information collected on our Website is used to improve the content of our Website, customize the content or layout of our website for individual users, provide services requested, notify users of updates to the website, respond to any questions, problems or complaints, or request feedback and, subject to the limitations set forth below, to develop new products and services and to contact consumers for marketing purposes.

CARACOOM collects email addresses of consumers who communicate with us or through our authorized vendors via email. We also collect information about web pages visited and other information that is provided by consumers either on our Website or in response to email communications from us.

We also collect information provided to us by consumers in price quote requests submitted through our website or our authorized vendors' websites ("Price Quote Request Information"). Price Quote Request Information requires email address and specific vehicle information with option to provide name, address and phone numbers.

We may also collect other types of information during registration or in connection with your other activities on our website, such as demographic information and information about or contained in postings you make in forums, blogs or any other interactive areas of our website; and in any email request you send us for any reason (such as to request customer service or provide us with comments or feedback).

When you place an ad with CARACOOM, we ask for any of your contact information (name, email address, telephone number, mailing address). This allows us to post your ad as quickly as possible and to notify you of its status. This same information allows potential buyers of your motor vehicle to contact you.

All information provided by consumers in any of the above-listed ways or otherwise becomes the property of CARACOOM once received by us and may be used and disclosed as permitted in this Policy.

Browsing on our website

If you browse through our website without entering any personal data, we will gather and store certain information about your visit. This information does not identify you personally and cannot be linked back to you unless you decide at some point to identify yourself.

Use of Information

We share your personal information with third parties in order to identify products or services in which you may have interest, to improve our user experience and generally to engage in market research and for other internal business purposes. We may also aggregate your personal information with others' information and prepare reports on website usage, purchase history or other factors for sale or distribution to others. Those reports are aggregated and include no personally identifying information. In addition, personal information provided on our website may be linked together or merged with other personal information we obtain about you so that we may better understand your needs and inform you about our products or services and those of third parties with which we have a business relationship. Finally, we may use your personal information to send you communications regarding products or services offered by us or by third parties in which we think you may be interested unless you have declined to receive these third party communications.

When you visit our website, we may use third-party advertising companies and advertising networks to serve ads to you on our behalf. These companies may use information (not including your name, address, email address or telephone number) about your visits to this and other websites in order to provide advertisements about goods and services of interest to you. If you would like more information about this practice and to know your choices about not having this information used by these companies, please visit http://www.networkadvertising.org/optout_nonppii.asp.

You may provide personal information to dealers, private parties, or other entities who are offering to sell vehicles on CARACOOM website. CARACOOM is not responsible for what any of those entities do with personal information you provide to them, even if that information is provided through use of CARACOOM website.

Price Quote Request Information

Price Quote Request Information is used to transmit to third parties requests for products or services and to contact consumers regarding vehicles. Typically, the information is transmitted to dealers, who may be in a position to respond to your request. As part of the request process, we may verify the information you provide, or obtain omitted address or other contact or demographic information, from third parties.

Price Quote Request transmitted to a dealer becomes the property of that dealer in addition to CARACOOM. The information is used to process your request and to provide you with information about goods and services. Any request to opt-out of future dealer or other third-party communications must be made directly to that third party.

Data Security

CARACOOM's Secure Server Software (SSL) encrypts all account and personal information you input before it is sent to us. In addition, all customer data we collect is carefully protected from unauthorized access.

Ad Banners & Affiliate Links

CARACOOM may run advertisements and services offers from third party advertisers, sponsors, and other companies. What happens to any personal information you provide in response to those advertisements and offers can be obtained by contacting the company who makes the advertisement or offer. Furthermore, we may establish links to sponsor, affiliate, advertiser or other sites. CARACOOM is not responsible for the content or privacy practices of any sites promoted on CARACOOM website or to which links on CARACOOM website connect.

Complaint Procedure

If you feel that any of your personal information or other data collected from or about you has been used improperly, please contact info@caracoom.com. Inform in your email what improper action you believe to have occurred. Upon receipt of that information, we will promptly investigate your complaint. If we cannot reach a mutually agreeable resolution of your complaint, either of us can initiate an arbitration proceeding to be conducted under the auspices of the American Arbitration Association at its New York, NY office. This arbitration procedure is the exclusive manner of resolving unresolved privacy-related complaints unless this dispute resolution procedure is inconsistent with the laws of your State. The arbitrator will determine if CARACOOM violated this Privacy Policy with respect to your personal information or otherwise violated duties imposed by law on CARACOOM relating to privacy issues. The arbitrator will also determine what actual damage you suffered if the arbitrator rules that we have done something wrong. In no event will CARACOOM be liable for any consequential damages, including lost profits; any emotional distress, pain and suffering or similar tort damages; or any punitive or exemplary damages unless (a) the arbitrator determines that we acted maliciously and with specific intent of harming you in the use of your personal information, or (b) the arbitrator decides this limitation of liability is ineffective under the laws of your State.

Your Feedback

Please feel free to direct any questions or comments about our privacy policy to info@caracoom.com.